About Me

Behind the scenes

Coming from an agricultural back ground, there has always been a strong inclination towards village living. It has been a long journey from small town Hanamakonda, where I was born to being an Honours graduate of Electronics and Communications from Delhi College of Engineering. It was a significant turning point in my life. I was the chosen one by Siemens, the most sort after Digital Telecom services company during campus interviews.

It was a dream come true for any individual of my thinking. Since then, there has been no looking back. It was during this time, I did get to travel more than 50 countries and that helped me understand the socio-economic conditions of various countries. There were few which inspired me to implement in my village. But I also saw how Indians abroad, did not have access to Indian TV content. Well an idea was born.

With 14yrs of experience in Telecom world, it was time for me to quit job and take my entrepreneur skills. I had an idea and it was the time I implemented. Year 2006, YuppTV was born with an intention to develop pioneering web based portal, YuppTV.com, that gave access to information, communication and entertainment anytime and anywhere. We started with two channels and today we stand as leaders in Live TV, with more than 180 Channels reaching consumers worldwide.

Prior to opting to become an entrepreneur, I was with Nortel telecommunication as a director, where I headed sales for Caribbean and Latin American market. In these 14 years of experience in Business Development, I have travelled - North America, Asia Pacific, Caribbean and Latin American Markets. My focused experience in Telecom and Networking arena resulted in strong relationships with key players in both operator and vendor communities; and charted my career ambition to be an entrepreneur. My strengths being - Market Strategist, Respect for the potential of new technologies, and People Management.

My focus on Social benefit has given a reason for the creation of Modern Village Vision – 2020. The objective of this project is to introduce technological infrastructure into villages to create awareness about education, healthcare. In turn leading to increases in per capita and decrease socio-economic disparity. A focused attempt has already begun in Veenavanka, a village in Karimnagar District, Telangana.

Success Story

Starting from the struggling days

Dec 2006 - Present

YuppTV Inc.

Founder & Chief Executive Officer

I had a good thing going. I had a steady well-paying job at Nortel and was looking ahead to earning a mid-career degree from the Kellogg’s School of Management. Instead, the day I was to begin classes in Fall 2006, I consulted the person who had interviewed me there, about a business plan I had, and went off to set up my own company.

And the struggling days begin.

Nortel Networks

Director

Prior to opting to become an entrepreneur, I served as a Director for Nortel, where I was responsible for Cable and Wireless Sales in Caribbean. My 14 years of rich experience in Telecom and Networking arena with specialty in Market penetration strategies, Top line growth, deployment of 2.5/3G networks in various countries, New product Introduction with go to market strategy and Complex Contract negotiations has resulted in strong relationships with key players in both operator and vendor communities in India, Caribbean, Latin America, United States and Asia Pacific markets.

1995 - 2006
1995 - 2006

Nortel Networks

Senior Manager

After 2 years of stint at Siemens, I joined Nortel Networks. My Sales leadership has been demonstrated by delivering revenue of US$100M in a country with a population of 1.3M people for two consecutive years while at Nortel. I completed various Leadership and Management programs while working with Nortel. I joined a week’s workshop on Executive Management Program in Finance with the prestigious Kellogg School of Management.

Siemens

Executive Sales

The job was basically in Siemens Telecommunications. At that time there were very few multinational companies in India. In this company I rendered extraordinary and excellent services in the field of Digital and Telecom services. Ever since then, I never looked back. My career advanced from strength to strength and attracted offers from multinational organizations from across the globe.

1993 - 1995
1989 - 1993

Delhi College of Engineering

Engineering

I graduated from the Delhi College of Engineering in 1993. I had started preparing for Civils, when most unexpectedly I received a placement offer from one of the world’s prestigious international companies. Under these unavoidable circumstances I took steps towards the western world. During the final year in college, I displayed brilliance and mastery in subject, and was selected for a high post in Siemens, the multinational giant corporations. For the first time in India the Digital telephone Exchange was being implemented and from the entire, North India, Delhi IIT Kharagpur, and Delhi College of Engineering, only on 4-5 students were selected and I was one of them.

Entrepreneur

Reaching milestones as Founder & CEO, YuppTV

YuppTV is not any miracle or a Eureka. It was a business driven by the demand. Indians live all over the world. It is a fact that in Trinidad and Tobago 45 percent of the population consists of Indians and they had no access to Indian Television content. TV is great source of one’s culture. And Indians so far from their country needed a medium to connect to their culture. Having thought this I started my company, Global Take Off. When YouTube was launched in 2005, I started YuppTV in 2006. It’s Live TV. I envisioned in a company that converges technologies in providing a virtual home based access to Entertainment, information and communication anytime, anywhere across the globe. And YuppTV came into existence with an identity that was possible only through continuous expansion and innovation.

  • 2015

    2015

    Channel numbers increased to more than 200
    Launch of YuppTV in Singapore , Malaysia and Midle East along with launch of Srilankan Channels. Launches application on Xbox 360.
    Signs partnership deals with Trinidad and Telesur. Employee based increased to more than 200
  • 2014

    2014

    Channel numbers increased to 180
    Launch of YuppTV STB in USA & South Asian Channels (Pakistani & Bangladeshi). Launches application on Sharp and Amazon Fire TV
    Employee base increased to 150
  • 2013

    2013

    Launch of Movie on Demand & Live Broadcasting services for customers across the Globe and channels increased to 130
    Launch of YuppTV application on PS3 & PS4 Gaming consoles
    Employee base increased to 100
  • 2012

    2012

    Market penetration to UK, EU, AUS & NZ markets and increase in channels to 100
    Launch of application in Netgear, LG, WD, Sony and YuppTV Dongle in the US Market. Launch of licensed platform VERIA
    Employee base increased to 80
  • 2011

    2011

    Launch of application on Samsung, Panasonic and market penetration to US, channels increased to 80
    Employee base increased to 50
  • 2010

    2010

    Launch of iPhone , Android & Roku Application and Mobile & Video Advertizing Platform for YuppTV and channels increased to 50
    Employee base increased to 30
  • 2009

    2009

    Launch of LIVE TV Channels in US on Mobile Phones, Ad Platform in partnership with Yahoo and Channels increased to 30
    The employee base increased to 25
  • 2008

    2006-2008

    Founded in 2006 by Uday Reddy, YuppTV was launched on PC & Windows Mobile with 2 LIVE TV Channels
    Started with an employee base of 6

Philanthropy

There are people in all our lives who inspire and change us and they also become our role models.

I am blessed enough in my life to have incredible parents and have had amazing grandparents. But I was really blessed to have one truly inspirational person, my grandfather, Mr. Sudhaker Reddy Padi. Agriculturist and a great Philanthropist. Everyone in the village looked upon him as the head of the family. He had left no stone unturned in developing the village in every aspect. Be it health care, education, irrigation or infrastructure.

My growing up years, I spent most of my summer vacation with him. He involved us in all the things that he did and thus he had left a remarkable impression on me as a child. He instilled in me the feeling that no matter how successful you are you have a responsibility to help others.

In an endeavor to reduce the socio-economic disparity between rural and urban sectors and simultaneously increase the percapita through the introduction of technological infrastructure into the rural sector, Modernvillagevision2020.com was born. A focused attempt has already begun in Veenavanka village of Karimnagar District, Telangana.

About the Modern Village Vision - 2020

Sudhakar Reddy

The strategic growth plan in Veenavanka has nine facets which include; Education, Health, Agriculture, Infrastructure, Industries, Service Sector, Training and Micro Finance. Each of these nine facets has been initiated simultaneously to ensure a synergic growth pattern which stimulates the ultimate goal of creating a self sufficient, aware and educated community.

It is a Seven Year Rollout Plan which includes Internet Connectivity, Computer Literacy through online and broadcasted training programs, E- Health Care, use of Optimized Techniques in Agriculture; Development of Agriculture based Industries, Introduction of service industry and Micro Finance. The ultimate Goal is to increase GDP and eventually GDP per Capita.

Under free computer education program, every month, 50 students get to learn basic computer programs such as Microsoft Powerpoint, word, excel, etc., along with basic internet usage skills. The same would require more time and more money to go to a computer center and learn. so far 700 children have benifited from the program. Its an ongoing process and lots more is to be added to it.

Scholarship (for poor children in veenavanka) an awareness program among the Indians abroad, has been initiated with the help of the portal YuppTV.com. Interested people can go to modernvillagevision2020.com site and can pour in their help, which is used as scholarship for the poor students. They can sponsor a child for his/her education for as long as they can.

As former President APJ Abdul Kalam said, “Rural development is our aim and goal” is the inspiration I follow by implementing PURA – Providing Urban Amenities to Rural Areas. For the establishment of a 30 bed hospital in my village, presently I got assistance, permission and funds released from the government and have also obtained land for the purpose.

Vision

Dreams yet to live

As an
Entrepreneur
"Think Global and Act Local", To make YuppTV a dynamic leader, a product that transforms the way consumers and businesses converge, lead, deliver, communicate - information and entertainment globally.
As a
Philanthropist
To make every village a Modern Village by practising PURA – Providing Urban Amenities to Rural Areas. The ultimate goal is to create a self sufficient, aware and educated community.

Gallery

An album of nostalgic moments

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Outstanding award for excellence in Media category by NATA in Atlanta. Felicitation by legendary singer Padma Bhushan Sri SP Balasubramaniam.
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Exclusive Interview with yourstory.com
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Special Interview with YUPPTV CEO Uday Nandan Reddy Hello NRI HMTV
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Freedocast demo with Aitabh Bachan
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Yupp Bazaar Launch
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News

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Contact

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